{"id":573,"date":"2021-05-25T05:27:39","date_gmt":"2021-05-25T05:27:39","guid":{"rendered":"http:\/\/clavax.cladev.com\/?p=573"},"modified":"2023-07-19T15:25:17","modified_gmt":"2023-07-19T09:55:17","slug":"dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso","status":"publish","type":"post","link":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/","title":{"rendered":"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins &#038; Outs of App Store Optimization (ASO)"},"content":{"rendered":"<p>The app store is the top place places for users to find an app. Most of the app store discovery comes from app stores. And an additional 34% of downloads are the result of app store recommendations.<\/p>\n<p>App Store is one of the most powerful channels that help you promote your mobile app in the marketplace. However, there are more than 1 million apps in the app stores. How can you possibly stand out in the ocean of countless alternatives?\u00a0The answer is with\u00a0app store optimization.<\/p>\n<h2 role=\"heading\" aria-level=\"1\">What is App Store Optimization (ASO)?<\/h2>\n<p>App store optimization is the process\u00a0to\u00a0ensure that\u00a0the application appears in the top results\u00a0for relevant keywords. It is a great way\u00a0to improve app\u00a0visibility that ultimately maximizes\u00a0app conversion rates.\u00a0\u00a0Moreover, using this\u00a0approach,\u00a0you can attract high-quality\u00a0users\u00a0to\u00a0your\u00a0iOS\u00a0and Android app.<\/p>\n<p>ASO = Traffic + Conversion<\/p>\n<h2 role=\"heading\" aria-level=\"1\">Top\u00a0Two\u00a0Factors\u00a0That Affect App Store Optimization<\/h2>\n<ol role=\"list\" start=\"1\">\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-font=\"\" data-leveltext=\"%1.\" data-listid=\"1\"><strong>On-Metadata Factors\u00a0\u00a0<\/strong><\/li>\n<\/ol>\n<p>Anything on which app publishers have complete control is considered in the on-metadata group. The elements consist of App title, Subtitle (iOS\u00a0only), short and long description, promo text\u00a0(iOS\u00a0only), Keyword field (iOS\u00a0only), app icon, and URL\/ Package (Android only).<\/p>\n<p>It is crucial to take care of Meta Data as it helps you gain more exposure. Each element comes with a character limit, so instead of wasting the characters, you can use the space to include relevant keywords.<\/p>\n<ol role=\"list\" start=\"2\">\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"2\" data-font=\"\" data-leveltext=\"%1.\" data-listid=\"1\"><strong>Off-Meta Data Factors\u00a0\u00a0<\/strong><\/li>\n<\/ol>\n<p>The uncontrollable things that are concerning your app are included in the off-metadata factors group. These factors generally arise as a result of your optimization efforts. It consists of ratings, reviews, number of downloads, size of the app, and bugs.<\/p>\n<h2 role=\"heading\" aria-level=\"1\">Why ASO is Important for your Business?<\/h2>\n<p>Although there are paid methods to bring traffic to your app, however, it doesn\u2019t guarantee whether they are high-quality users or not. According to recent statistics, 65% of downloads happen due to organic users who download your app and thus are the most valuable for your app.<\/p>\n<p><strong>The\u00a0Top\u00a0Three Reasons\u00a0for\u00a0Investing\u00a0in App\u00a0Store Optimization\u00a0are:\u00a0<\/strong><\/p>\n<ul role=\"list\">\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-font=\"Symbol\" data-leveltext=\"\uf0b7\" data-listid=\"2\">App Stores are fast, secure and the largest discover channel\u00a0for apps<\/li>\n<\/ul>\n<p>\u201cOver 65% of app downloads come\u00a0from app store searches.\u201d \u2013\u00a0(Source:\u00a0Statista)<\/p>\n<ul role=\"list\">\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"2\" data-font=\"Symbol\" data-leveltext=\"\uf0b7\" data-listid=\"2\">Organic Downloads = Lower User Acquisition Costs<\/li>\n<\/ul>\n<p>\u201c30-day\u00a0retention\u00a0rate for organic installs that is 25% higher than non-organic installs.\u201d\u00a0\u2013\u00a0(Source:\u00a0Statista)<\/p>\n<ul role=\"list\">\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"3\" data-font=\"Symbol\" data-leveltext=\"\uf0b7\" data-listid=\"2\">One time investment and long-term gains<\/li>\n<\/ul>\n<p>\u201cEven if there are 2 million apps is the app store, there are higher chances of getting featured.\u201d\u00a0\u2013\u00a0(Source:\u00a0Statista)<\/p>\n<h2 role=\"heading\" aria-level=\"1\">Difference\u00a0between ASO &amp; SEO<\/h2>\n<p>Most people think ASO and SEO are similar. However, mobile and web are two different ecosystems, hence there are quite differences between ASO and SEO.<\/p>\n<table border=\"1\" data-tablelook=\"0\" data-tablestyle=\"Custom\">\n<tbody>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4369\"><strong>Differences\u00a0<\/strong><\/td>\n<td role=\"columnheader\" data-celllook=\"273\"><strong>SEO\u00a0<\/strong><\/td>\n<td role=\"columnheader\" data-celllook=\"273\"><strong>ASO\u00a0<\/strong><\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4369\"><strong>Search Intent\u00a0\u00a0<\/strong><\/td>\n<td data-celllook=\"273\">When searching on the web, people tend to look for answers when buying a product or service, thus, search queries are longer.<\/td>\n<td data-celllook=\"273\">Search queries\u00a0in the app stores are\u00a0generally\u00a0shorter than on the web.\u00a0People intend to search by specific\u00a0apps\u00a0by their brand name that serves an exact need.<\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4368\"><strong>Keywords\u00a0\u00a0<\/strong><\/td>\n<td data-celllook=\"0\">To optimize keywords, you have\u00a0different web pages and different search queries.<\/td>\n<td data-celllook=\"0\">In app stores\u00a0keyword optimization is limited to title, subtitle, Keyword field, or long description. It is crucial to use\u00a0relevant\u00a0keywords wise\u00a0to increase\u00a0visibility.<\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4369\"><strong>Backlinks\u00a0Vs\u00a0App Downloads<\/strong><\/td>\n<td data-celllook=\"273\">Search engines rely on the\u00a0amount and\u00a0quality of backlinks to determine\u00a0the authority of a website.<\/td>\n<td data-celllook=\"273\">App downloads rely on\u00a0download velocity.\u00a0More the downloads, higher ranking chances of the app.<\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4112\"><strong>Page Speed\u00a0Vs\u00a0Uninstall Rate\u00a0<\/strong><\/td>\n<td data-celllook=\"0\">Search engines prioritize websites with fast page speeds in the search results.<\/td>\n<td data-celllook=\"0\">App Stores rely on\u00a0user metrics\u00a0such as uninstall or retention rate to feed their algorithm.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 role=\"heading\" aria-level=\"1\">Best App Store Optimization Strategies for 2021<\/h2>\n<p>Do you know, like search engines, mobile app stores have an intelligent algorithm to rank apps? Here are some top ASO\u00a0strategies that can help you en-route:<\/p>\n<p><strong>1. User-Oriented Keyword Search\u00a0\u00a0<\/strong><\/p>\n<p>Keywords are the main ingredient in the ASO strategy. The foremost step is to conduct in-depth research on your target market, users, and competitors. The goal is to define a keyword list that you can use while defining your app.<\/p>\n<p><u>App Store Search Behaviour<\/u><\/p>\n<p>If we dig deeper, one-third of searches (38%) were generic. The division between branded VS.\u00a0generic\u00a0varies from app to app. For instance, famous brands like\u00a0Uber\u00a0receive 80% of downloads from branded keywords, but less familiar apps receive almost 75% of downloads from generic keywords.<\/p>\n<p><img title=\"MicrosoftTeams-image-(376).png\" src=\"https:\/\/www.clavax.com\/getattachment\/blog\/May-2021\/Don%E2%80%99t-Miss-Out-%E2%80%93-A-Complete-Guide-to-Know-Ins-&amp;-Ou\/MicrosoftTeams-image-(376).png.aspx?width=860&amp;height=273\" alt=\"MicrosoftTeams-image-(376).png\" \/><\/p>\n<p><strong>2. Choose the App Name Wisely\u00a0\u00a0<\/strong><\/p>\n<p>Your utmost goal is that users remember your app for a long time. So, make sure you nail its creation with the right \u2018app name\u2019. Your app title should be descriptive, easy to remember, not more than 25 characters long, and can contain one or two keywords.<\/p>\n<p>For example,<\/p>\n<p><img title=\"Picture1.png\" src=\"https:\/\/www.clavax.com\/getattachment\/blog\/May-2021\/Don%E2%80%99t-Miss-Out-%E2%80%93-A-Complete-Guide-to-Know-Ins-&amp;-Ou\/Picture1.png.aspx\" alt=\"Picture1.png\" \/><\/p>\n<p>It is one of the perfect app names that are easy to remember, short, keyword-rich, and descriptive. The app has done a\u00a0marvelous\u00a0job that makes it easier to stand out in the crowded marketplace. Looking at this name, users can easily predict what the app is about and how it can help them.<\/p>\n<p><img title=\"MicrosoftTeams-image-(377).png\" src=\"https:\/\/www.clavax.com\/getattachment\/blog\/May-2021\/Don%E2%80%99t-Miss-Out-%E2%80%93-A-Complete-Guide-to-Know-Ins-&amp;-Ou\/MicrosoftTeams-image-(377).png.aspx?width=860&amp;height=273\" alt=\"MicrosoftTeams-image-(377).png\" \/><\/p>\n<p><strong>3. Create Accurate App Descriptions\u00a0\u00a0<\/strong><\/p>\n<p>The app description is a crucial part of the app\u2019s Metadata. It helps users to find details about app features and functionalities. While writing the app descriptions, you need to consider a few points like it should be easily understandable, informative, include important keywords, and mention how it solves users\u2019 queries.<\/p>\n<p>The app description is your chance to put your app idea into words. Google Play Store and Apple App Store both have different rules and guidelines for writing app descriptions. For Google Play Store Optimization, you will have a short field of up to 80 characters and a long field of up to 4000 characters. To rank higher, you can add essential keywords up to 5 times. However, don\u2019t waste your space by adding keywords when doing Apple App Store optimization.<\/p>\n<h2 role=\"heading\" aria-level=\"1\">How is\u00a0App Store Optimization\u00a0different for the Apple App Store &amp; Google Play?<\/h2>\n<p>The Apple App Store\u00a0and Google Play Store\u00a0have the same objective \u2013 To help users find\u00a0and download new apps.\u00a0But both the app stores are different\u00a0when it comes\u00a0to the app page and search results.<\/p>\n<table border=\"1\" data-tablelook=\"0\" data-tablestyle=\"Custom\">\n<tbody>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4369\"><strong>Differences\u00a0<\/strong><\/td>\n<td role=\"columnheader\" data-celllook=\"273\"><strong>Apple\u00a0<\/strong><\/td>\n<td role=\"columnheader\" data-celllook=\"273\"><strong>Google\u00a0<\/strong><\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4369\"><strong>Banner Image\u00a0\u00a0<\/strong><\/td>\n<td data-celllook=\"273\">Image is displayed at the top of the page<\/td>\n<td data-celllook=\"273\">There is no option\u00a0to add<\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4368\"><strong>App\u00a0Title\u00a0<\/strong><\/td>\n<td data-celllook=\"0\">30 Characters \u2013 Displays\u00a0next to the icon at the top of the page<\/td>\n<td data-celllook=\"0\">50 Characters \u2013 Displays next to the icon at the top of the page<\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4369\"><strong>Short Description<\/strong><\/td>\n<td data-celllook=\"273\">30 characters \u2013 Shows underneath the app title<\/td>\n<td data-celllook=\"273\">80 character underneath the screenshots on the app page<\/td>\n<\/tr>\n<tr role=\"row\">\n<td role=\"rowheader\" data-celllook=\"4112\"><strong>Long Description\u00a0\u00a0<\/strong><\/td>\n<td data-celllook=\"0\">4000 characters\u00a0\u2013 The first three lines are underneath the screenshots. Users need to click on\u00a0the\u00a0\u2018learn more\u2019 button\u00a0to view the complete description.<\/td>\n<td data-celllook=\"0\">4000 characters \u2013 Not visible on the app page. Users\u00a0need to click on\u00a0the\u00a0\u2018arrow icon\u2019 to read the long\u00a0description.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Let\u2019s take a look at the Impact\u00a0of these Differences on the ASO<\/h2>\n<ul role=\"list\">\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-font=\"Symbol\" data-leveltext=\"\uf0b7\" data-listid=\"2\">App name is a robust ranking signal in both the store. Since a short description is not visible in the Google play store, the title plays a significant role in expressing your app details.<\/li>\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"2\" data-font=\"Symbol\" data-leveltext=\"\uf0b7\" data-listid=\"2\">The short descriptions vary in length and serve different purposes. In-App Store, it tells what your app does, but in the Google play store, it is written under screenshots for grabbing users\u2019 attention.<\/li>\n<li role=\"listitem\" aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"3\" data-font=\"Symbol\" data-leveltext=\"\uf0b7\" data-listid=\"2\">Long Description is a key ranking factor in Google Play Store. So, you can also avoid focusing on keywords when writing long descriptions for Apple App Store.<\/li>\n<\/ul>\n<p role=\"heading\" aria-level=\"1\"><strong>Summary\u00a0\u00a0<\/strong><\/p>\n<p>To gain profits post launching your app in the market, you should focus on developing a powerful ASO strategy. You are competing with millions of other apps. Hire a top-notch Android or<a href=\"https:\/\/www.clavax.com\/blog\/don%E2%80%99t-miss-out-%E2%80%93-a-complete-guide-to-know-ins-&amp;-outs-of-app-store-optimization-(aso)#https:\/\/www.clavax.com\/services\/ios-app-development\">\u00a0iOS\u00a0development company<\/a>\u00a0that can help you achieve results in a shorter time. Moreover, they are backed with a stronger team who have expertise and knowledge of app store optimization tools to drive downloads in the short-term and long-term alike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The app store is the top place places for users to find an app. Most of the app store discovery comes from app stores. And an additional 34% of downloads are the result of app store recommendations.<\/p>\n","protected":false},"author":1,"featured_media":1478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[6],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins &amp; Outs of App Store Optimization (ASO) - Clavax Technologies LLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins &amp; Outs of App Store Optimization (ASO) - Clavax Technologies LLC\" \/>\n<meta property=\"og:description\" content=\"The app store is the top place places for users to find an app. Most of the app store discovery comes from app stores. And an additional 34% of downloads are the result of app store recommendations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/\" \/>\n<meta property=\"og:site_name\" content=\"Clavax Technologies LLC\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-25T05:27:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T09:55:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"373\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"clavax\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clavax.com\/blog\/#organization\",\"name\":\"Clavax Technologies LLC\",\"url\":\"https:\/\/www.clavax.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.clavax.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2020\/01\/Clavax-Blog-Image.jpg\",\"contentUrl\":\"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2020\/01\/Clavax-Blog-Image.jpg\",\"width\":1240,\"height\":373,\"caption\":\"Clavax Technologies LLC\"},\"image\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clavax.com\/blog\/#website\",\"url\":\"https:\/\/www.clavax.com\/blog\/\",\"name\":\"Clavax Technologies LLC\",\"description\":\"Technology Partners + IT Consulting &amp; Business Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clavax.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg\",\"contentUrl\":\"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg\",\"width\":1240,\"height\":373},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#webpage\",\"url\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/\",\"name\":\"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins & Outs of App Store Optimization (ASO) - Clavax Technologies LLC\",\"isPartOf\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#primaryimage\"},\"datePublished\":\"2021-05-25T05:27:39+00:00\",\"dateModified\":\"2023-07-19T09:55:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clavax.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins &#038; Outs of App Store Optimization (ASO)\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/#\/schema\/person\/1159eaa2b2aebb933ff7e62661193b32\"},\"headline\":\"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins &#038; Outs of App Store Optimization (ASO)\",\"datePublished\":\"2021-05-25T05:27:39+00:00\",\"dateModified\":\"2023-07-19T09:55:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#webpage\"},\"wordCount\":1325,\"publisher\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg\",\"keywords\":[\"Mobile App Development\"],\"articleSection\":[\"Mobile App Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clavax.com\/blog\/#\/schema\/person\/1159eaa2b2aebb933ff7e62661193b32\",\"name\":\"clavax\",\"sameAs\":[\"http:\/\/clavax.local\"],\"url\":\"https:\/\/www.clavax.com\/blog\/author\/clavax\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins & Outs of App Store Optimization (ASO) - Clavax Technologies LLC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins & Outs of App Store Optimization (ASO) - Clavax Technologies LLC","og_description":"The app store is the top place places for users to find an app. Most of the app store discovery comes from app stores. And an additional 34% of downloads are the result of app store recommendations.","og_url":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/","og_site_name":"Clavax Technologies LLC","article_published_time":"2021-05-25T05:27:39+00:00","article_modified_time":"2023-07-19T09:55:17+00:00","og_image":[{"width":1240,"height":373,"url":"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"clavax","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.clavax.com\/blog\/#organization","name":"Clavax Technologies LLC","url":"https:\/\/www.clavax.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/www.clavax.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2020\/01\/Clavax-Blog-Image.jpg","contentUrl":"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2020\/01\/Clavax-Blog-Image.jpg","width":1240,"height":373,"caption":"Clavax Technologies LLC"},"image":{"@id":"https:\/\/www.clavax.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.clavax.com\/blog\/#website","url":"https:\/\/www.clavax.com\/blog\/","name":"Clavax Technologies LLC","description":"Technology Partners + IT Consulting &amp; Business Solutions","publisher":{"@id":"https:\/\/www.clavax.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clavax.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg","contentUrl":"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg","width":1240,"height":373},{"@type":"WebPage","@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#webpage","url":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/","name":"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins & Outs of App Store Optimization (ASO) - Clavax Technologies LLC","isPartOf":{"@id":"https:\/\/www.clavax.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#primaryimage"},"datePublished":"2021-05-25T05:27:39+00:00","dateModified":"2023-07-19T09:55:17+00:00","breadcrumb":{"@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clavax.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins &#038; Outs of App Store Optimization (ASO)"}]},{"@type":"Article","@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#article","isPartOf":{"@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#webpage"},"author":{"@id":"https:\/\/www.clavax.com\/blog\/#\/schema\/person\/1159eaa2b2aebb933ff7e62661193b32"},"headline":"Don\u2019t Miss Out \u2013 A Complete Guide to Know Ins &#038; Outs of App Store Optimization (ASO)","datePublished":"2021-05-25T05:27:39+00:00","dateModified":"2023-07-19T09:55:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#webpage"},"wordCount":1325,"publisher":{"@id":"https:\/\/www.clavax.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.clavax.com\/blog\/dont-miss-out-a-complete-guide-to-know-ins-and-outs-of-app-store-optimization-aso\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clavax.com\/blog\/wp-content\/uploads\/2021\/05\/28.jpg","keywords":["Mobile App Development"],"articleSection":["Mobile App Development"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.clavax.com\/blog\/#\/schema\/person\/1159eaa2b2aebb933ff7e62661193b32","name":"clavax","sameAs":["http:\/\/clavax.local"],"url":"https:\/\/www.clavax.com\/blog\/author\/clavax\/"}]}},"_links":{"self":[{"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/posts\/573"}],"collection":[{"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/comments?post=573"}],"version-history":[{"count":2,"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/posts\/573\/revisions"}],"predecessor-version":[{"id":1332,"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/posts\/573\/revisions\/1332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/media\/1478"}],"wp:attachment":[{"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/media?parent=573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/categories?post=573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clavax.com\/blog\/wp-json\/wp\/v2\/tags?post=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}