Ecommerce is constantly moving ahead with improved discovery and advanced technologies evolving over the years. In order to keep with the massive changes, it is necessary to have some ideas on the e-commerce predictions to expect in the year 2017. By 2020, there is an expected growth of 6.1 billion smartphone users across the globe. Since mobile is becoming an essential part of our lives, e-commerce is also expected to grow by 31% this year, expanding about 200% more than traditional e-commerce.
Here are the top e-commerce predictions in 2017 that every Ecommerce Web Development Company should be aware of:
The combination of AI concept along with the mobile messaging apps will lead to more usage of Chatbots, which is a new way of communicating & shopping. This AI-led automated messenger will be on demand this year, as it will help to keep the customers engaged with your brand through instant messaging.
- Artificial Intelligence & Big Data
This year, retailers will embrace artificial intelligence and personalization that will help in collecting behavioral data from each user that visits the website. The information collected will be used in developing highly targeted campaigns based on customer segments & earlier experiences.
- Customer Loyalty Solutions
Any type of business revolves around its customers and the loyalty schemes cannot be avoided. The loyalty solutions will help the company in maintaining a healthy relationship with customers & retaining them for a long time. Only 5% rise in customer loyalty is likely to increase about 25-100% average profit per customer.
- Same Day Delivery
While drone delivery service may take some more time, the rise of local drop-off points for online orders & same day delivery will definitely increase in 2017. As per the research, 29% customers are willing to pay extra for same-day delivery. Amazon Prime has already started providing the option of early delivery on online orders.
- Digital Payment Mode
In 2017, payment for all online transactions are likely to proceed with a fingerprint or online PIN number without the need of taking out card to complete payments. The trend of paying online that is already present in 2016 will continue in 2017 and beyond. Most of the customers will opt for payment only through the mode of digital wallet.
With a large number of Apps developing every year, the iOS & Android App Development Company should focus on these top e-commerce predictions for 2017 while developing their apps. It will eventually help in making user’s mobile experience as good as possible. We know that there is an increasing number of online shoppers contributing about 40% purchases made through web stores and e-retailers. Shoppers spend lots of time on research for best deals and brands before buying anything online. These predictions will help online retailers in fulfilling the customer’s expectations by providing a wonderful shopping experience to them.