Is Blockchain the right choice to power Customer Loyalty Programs?
A research suggests that the average customer is a member of more than 14 different loyalty programs but, generally active only in a handful. You may not always find customers who genuinely wish to stay loyal to your brand, in general cases, people mostly look for freebies, handouts, and lowest compared prices.
It’s the era of complete transparency, customers rely on the brand which is open to their queries and follow a set of process...