Does Your Business Really Need a Mobile App? [A Data Driven Answer]
As a business owner, you might always be thinking about how you can take your company to the next level.
We can relate.
A few common questions that come to mind are: How to attract a global audience? How Can I streamline business operations? How to automate a few time-consuming tasks?
If you are thinking the same, the mobile app development solution is the answer to all your queries. How? We will help you make an informed decision.
In the year 2020, the stay-at-home economy enjoys a great boom, and mobile apps have entered the list of the most profitable industries. Many mobile app market players have received a window of opportunities with long-term growth and development.
In 2020, users downloaded 218 billion apps to their devices compared with 204 billion a year earlier (Statista.com).
However, with increasing demand, the competition of apps is also amplifying. So, to gain maximum profits, you need to understand why building a mobile app is necessary for your business?
With apps gaining popularity, small businesses are adopting the latest trends to attract a global audience. In this article, we will provide all the information, you need to know before you invest in developing a mobile app for your business.
After reading the guide to developing a mobile app for business, you can make an educated decision.
Fundamentally, you need to begin with what are you trying to achieve for your mobile app?
Before moving forward, you need to ensure that you have a legitimate reason for developing a mobile app. One of the most popular reasons for building an app is when they want to make money by grabbing user’s attention.
To help you with the answer, here is a small survey conducted by Statista to know why businesses want to develop an app for their business.
Without a doubt, an app can enhance the communication between customers and employees. When developing an app for your business, you must verify that all the digital content is translated seamlessly across multiple screen sizes and devices.
Mobile app performance has a significant impact on app development success. Do you know? App crashes cause 71% of uninstalls! (Source: Medium). Any mobile app needs to be thoroughly tested before deployment. Hire a top-notch mobile app development
company that gives attention to every minute factor, including load times, app size, product crashes, or registration process that can ruin your market image.
Examples of Companies that have Notched Up Their Success with Mobile Apps
1. Under Armour
Under Armor is an American sports clothing and accessories company that found success after making considerable business investments in the mobile app market. They have invested $150 million in the experience app “MapMyFitness” in 2013. Results? They are receiving 100,000 new users per day. Moreover, apps are one of the reasons behind their increased sales and brand awareness in several folds.
The L’Oréal augmented app uses premium facial mapping technology that turns your smartphone camera into a virtual mirror in real-time. It has proved a real game-changer for the brand as it has received more than 10 million downloads from the US, China, and France.
Ikea Augmented Reality App – Home Planner. With the app, customers can virtually place furniture in their house and determine whether it looks good or not. It saves a lot of time. The app considerably improves and streamlines customer’s purchasing processes. It has around 8.5 million downloads.
Figure Out App Development Cost
Irrespective of which business type you belong to, a mobile app can double your profits in a shorter time. However, the first thing that comes to mind is – how much to make an app? There is no definite answer to the question as it depends on various factors, including the type of app, operating system, feature & functionality, etc.
However, using the app cost calculator tool is one best way that helps you find the approximate quotes for your project. You need to answer the following questions based on your business requirements.
Hiring a reputed app development company in San Jose helps you complete your project on time and within budget.
Why do you think the app is necessary for your business? If you are not having a website, you are losing several opportunities because:
To conclude, we think most businesses can benefit from a mobile app. Once you have strong determination towards your goal, you can outsource development to a freelancer or an enterprise-grade mobile app development company. Choosing a company might be an expensive option, however, you can enjoy guaranteed results