How is Artificial Intelligence Driving Mobile Apps Market?

July 25, 2017

Reading time about 3 minutes

There is no denial in the fact that Artificial Intelligence has become one of the hottest trends being discussed in business as well as science. Not just leading tech companies like Google, but also many mobile app startups are adopting AI as the part of the mobile app development to transform the customer experience. With the help of Artificial Intelligence, developers are aiming to develop smart apps that will drive the app personalization to the next level. Let’s find out what exactly is Artificial Intelligence & how it is driving the market of mobile apps.

Understanding Artificial Intelligence

Artificial Intelligence can be defined as an area of computer science that builds computers or machines with the ability to think like human & solve problems using Natural Intelligence. It involves activities like speech recognition, problem-solving, learning, etc. AI is being used today for several purposes, but for the context of mobile, it can be incorporated using chatbots or context-aware sensors.

Is AI the next big thing in the Era of Mobile Apps?

Almost every person owns a smartphone and the major factor that has contributed to the popularity of the phones is the personalized experience being provided to the users. Along with the features like location identification & sharing, speech & touch recognition & much more, there are apps that can sense our heartbeats, analyze our moods, track our walking steps, etc. With increasing dependence on latest technology, users wish to have control over the things around them. This has been made possible with the help of Artificial Intelligence, as developers are using it to build smart apps that will drive app personalization to a huge extent & effectively take care of all the regular chores of users.

Here are some of the interesting things we can expect in the days to come:

  • Smarter Apps with Assistants

With the rise of AI, many developers are focusing on building mobile apps with responsive dedicated assistants to provide better user experience. Other smart assistants like Siri, Alexa, etc. are already taking the world by storm with its ability to track info, answer queries, launch services & much more.

  • Personalized Experiences

Users demand more personalized services and AI is helping the developers in delivering the desired results. To provide better user experience, many industries are investing in AI technology. A new AI-powered App called “My Starbucks Barista” built by Starbucks help users interact with the app & order what they want.

  • Better Opportunities

The trend of AI is driving whole new possibilities in the market of mobile apps, providing new opportunities to the app development team. Not just developers are getting benefited but also the businesses, as users demand intelligent or human-like interactions with the smart mobile apps.

  • Future Mobile Ads

Everything is going mobile, so as the future of online purchases & e-commerce. With the functionality that allows location-based connection and personalized data, many developers are using the concept of AI to make future mobile ads.

The integration of AI with mobility has helped businesses deeply engage with users, providing more reasons to use their services. The AI-driven apps are giving rise to new possibilities for smart integration, better personalization, intelligent answers, etc. The development of mobile apps driven by Artificial Intelligence will transform the way apps work, as they can easily analyze what users want based on their changing needs.
Read More – [Top Mobile App Development Companies in Australia 2019]


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