Understanding The Reason Why Most Apps Fail and How to Fix It?
A leading research-based statistics platform Statista reveals that 25 percent of consumers abandon an application after their first usage, while 71 percent of the worldwide mobile users admit that they remove an app three months after downloading the same.
Yet the world is running behind developing an all-equipped mobile application, is it a wise choice?
Let’s understand why you need to have an app even when most of them fail in the initial period.
Some stats also say that 9,999 in 10,000 mobile applications will fail and you got to be the 1 from the odds, not an easy journey anyhow! Let’s delve in.
Why Your Business Need a Mobile Application?
According to recent surveys, here’s what mobile app stats says-
- Mobile applications will be generating over $935 billion in revenue by the year 2023.
- 96+ million applications are precisely available for download over the Google Play Store.
- 49 percent of users open applications more than 11 times everyday.
- 87+ million applications are currently available for download over the Google Play Store.
- 54 percent of internet traffic is generated through mobile applications only.
While, there’s enough proof to admit that mobile apps are certainly a boon for any business, irrespective of the industry we’re talking about.
We must know why these apps fail and how exactly can the business fix the loopholes in the first instance.
Exploring the Loopholes
There are plenty of factors that can hamper an application’ growth and give it a holdback from becoming a successful application.
Here are a few reasons why apps fail to impress audience and have a downtime frequently-
- The Cost Factor
Making an app isn’t for the low budget businesses, it involves a good amount of money. Even a basic mobile app development cost starts with least $25,000 to give a start.
Though for the businesses who already have a well-established application or the ones who have an app developed at the earlier stages of the business can expect some profitability.
However, those who are new in the business may have to keep their pockets large in the initial stage.
- Too Much Competition
There are tons of new applications coming to the surface every single day, we have similar service offering companies launching applications which are repeated or have a slight difference.
The high app volume makes it difficult to fight amongst the edge-to-edge competition which makes even the good applications have a tough time staying strong in the market.
Your app idea should be convincing enough to stay firm amongst the tough competition.
- Lack of Profitability
Most apps you see today are free or nearly free and that does seem an excellent strategy but, how will you monetize?
What’s the profitability in the long run? Here’s when most businesses skip making an app and go for offline marketing initiatives instead.
No user is ready to spend a penny extra, your app idea should be sustainable and relevant enough to the societal usage that people don’t find it a burden to spend for monthly or annual subscriptions etc.
Planning & Execution Loopholes Companies Often Overlook
In most cases mobile applications which fail miserably are either a brand’s first app which is somehow a copy of an already successful application prelaunch in the market or it’s an app which I created by an inexperienced mobile app development company/ mobile app developer.
In both cases the brand loses their first impression and miss the opportunity to reach a wider spectrum of audience.
There can be a lot of concerns in the row, let’s checkout some of the common planning & execution loopholes-
- Short-Term Thinking
When you’re into developing an application the first thing that matters is a long-term planning. However, most brands overlook the aspect and plan for an immediate result driven strategy to bring in action.
Brands plan for short term campaigns which if do not provide great insights and results then the app idea will crash miserably.
In general, an e-commerce application takes about a year to show the right results but, most of the brands give up before the period.
- No Plan B
Brands often do not have any counterplans in case one plans fails. That’s the biggest loophole in terms of planning. One should have an alternate plan always ready to implement if a strategy implemented isn’t performing good.
- Idea Selection
Uniqueness of the idea is all that matters and when you are a monopoly in your field it can take you to heights. Having the right idea selection is another execution loophole which most of the brand are committing.
There are plenty of mobile applications in the app space, but you have to decide and look for what the customers would love to have and what customer problem is your app solving in the longer run. Be wise and find the best suited solutions for your target audience.
How to not be amongst the Failures?
Though your app failure of success is pretty much decided through your app idea but, we do have apps that fail even after a good idea. Here are a few ideas to start with-
- First Move
The idea of creating an application should set your further path making it look like a structured opportunity. It’s always better if you have an idea which is already populated in the market, do not forget to have an edge above and simply not copy the entire curriculum of the previous idea.
Remember that your idea should cover up some imperative aspect and not just be just a mere idea to start with.
- Find the Right Developer
Many brands just choose the company or developers who are cheaper to start with, no matter even if they are new to the industry and have no or less experience of the work.
That’s quite a huge mistake at the entry level. You must hire an app development company or the developer who can surely be freelancers if that fits in your budget.
Look for the company/developer background, their area of expertise and their app development track records which includes client testimonials as well.
- Testing and Propagation
Another common mistake in the process is not testing your app thoroughly. Before you slide your app in the market checkout for the pitfalls, something which could affect your brand value etc.
You must hire a team of testers or have it in your top mobile app development service company in nyc new york itself. It is necessary to look at the scope of improvement and propagate your app accordingly.
- Marketing & Feedback
Once you have lunched your app, you would be needing more and more customers, for the sake of that you require to market the application through digital and offline mediums whatever suits your strategy well.
Do not miss the marketing aspect because you ought to have a wide reach. Another imperative aspect is valuing customer feedback, the comments below aren’t just some criticism points, they hold so many genuine opinions which can help your app in further improvement.
Read each, try implementing the changes accordingly.
No matter what’s the market situation, your app should be well thought, better presented and amazingly propagated to reach a level of success.
Go for a smart mobile application which can benefit you in the long run and find best ways to not stay amongst the failures and have a profitable app development journey.