36 Offline VS Online Lead Generation Ideas for Your Real Estate Business

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December 12, 2022

Reading time about 11 minutes

How to grow and generate leads in a real estate business is a major concern for realtors, developers, auctioneers, and brokers?
In real estate, a lot of money is involved in deals for different stakeholders and the same strategy doesn’t always work for the lead generation process.
In marketing, lead generation is the object of attracting more customers and creating interest in your business.
Online IDX real estate auction website software solutions use effective marketing techniques to draw in more potential customers.
Thus, the more people who will engage and turn into customers, the more sales you will make. There are a number of methods of generating leads.
Here we will see 36 online and offline lead-generation ideas that can benefit your real estate business.

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What Are the Offline Real Estate Lead Generation Ideas? 

Build Local Connections

Building local connections helps you in building a customer base in your target area. They are considered as a referral for harnessing new leads.
When you build local connections with people then they share your property news with others and help you in building more referrals.

Host Seminar and Meetings

Hosting seminars and meetings is a great way to attract customers to your business. When your customer acquires more knowledge and answers their questions, they will be more likely to purchase your property.
Make sure to answer all the questions asked by first-time buyers to generate more leads from the seminar.

Attend Open Houses

Open houses are still one of the most popular and preferred approaches for lead generation. Invite your potential customers, targeted customers, and other real estate professionals to showcase your property.
This will help you in converting them into leads by sparking their interest.

Advertise With News Outlets

Advertising your listing and property details within the news outlet is a proven strategy for getting and converting more leads.
News outlets make lakhs of interaction with the audiences. Thus, you can make more calls and clients to sell your property quickly.

Make Personal Outbound Calls

Making personal outbound calls to the leads helps you in converting them into valuable customers.
Sync your lead phone contacts and make outbound calls to those you believe can be prospects to buy your listed property. Start with setting up a daily goal and grow more sales through lead conversion.

Cold Calling to The Potential Customers

Cold calling helps you in determining the potential customers. If a potential customer contact, you earlier then you can connect with them rather than waiting for them to approach you.
Mastering cold calling can help you in becoming a top real estate agent.

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Door-To-Door Marketing

Door-to-door marketing is a traditional method of communicating with customers. It helps in marketing your product and services to the audience.
Thus, you can get valuable leads in real-time who are interested in purchasing your property.

Offer Seasonal Treats to Your Audiences

You can always share your business cards during seasonal affairs. For example, you can hand out your business cards when you go shopping in a mall, or if you prefer, share festive items.
Another idea is to pass out water bottles with your business name and the services you offer.

Promote Your Business at Nearby Coffee House

Promoting your business always comes with some profits. Promoting your property listing while providing some details can attract the attention of people.
People who will get attracted and motivated to buy your property will definitely contact you.

Join Local Business Commerce and Union

Joining a local business union helps you in building a local base among the people. People will get to know your business with the help of others and through published newsletters.
It helps you in making valuable connections to generate leads in your area.

Advertise in Local Newsletters

The traditional method of advertising is never going to end. You can advertise your business and property in the local newspaper to make people aware of your real estate business.
This will help you in branding and will help you in targeting potential customers.

Read More: Top Reasons Why Every Real Estate Agent Needs a Website

Buy Exclusive Leads

Buying a list of potential customers from the reputed online platform based on your targeted area helps you in getting the desired data for real estate leads.
There are various online platforms that provide you with the best seller leads at the beginning of the buyer journey before agents can approach to pitch them.

Target FSBOs Listing

FSBOs are the property listed by the owners that sells their property without involving any broker. You can connect them with your value and proportion to generate a steady list of leads.
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Work on Divorce Leads

If you want to get an instant lead, then you must contact some divorce persons or someone who is separating and wants to move on.
You must be patient and empathetic for the person as divorce leads to being quick in purchasing your property.

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Build Network at Other Events

There are many brands and businesses that promote their products and services through events to engage their customers.
Thus, you can also build your network with them to create a customer base and lead generation.

Build Leads from The Community

When you attend parties, events, and social gatherings in the community, try to build a customer base around yourself.
This will help you to get popular and earn trust in the community. You can also sponsor and volunteer for a charity or a nonprofit event.

Start a Partnership

Having a partner within the same niche eases the process of doing business. You can partner with other real estate businesses to generate more sales.
This will enhance your market knowledge and contacts. Thus, you can have a flourishing business in the future.

What Are the Online Real Estate Lead Generation Ideas?

Focus on Building Your Brand

Building your brand is not a matter of one day. Sometimes it takes a year, or a decade to build your brand. It’s all about how you connect with your audience and deliver them a better experience.
Over time, it will turn into a massive lead-generation machine to bring you prospects.

Design Attractive UX/UI Website

The success of your online website depends on the design of the website. Build an attractive user interface for the customers to deliver a better experience to the customers.
Online IDX real estate auction website software solutions help you in designing and implementing the right features for your website to engage and attract the lead.

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Create a Virtual Tour

Videos are the most viewed content on the web. You can also create videos of various and create a section of the virtual tour on your site. You can also promote these videos on various platforms to engage the audience.
This will increase the probability of selling your property.

Use Pop-up Ads to Engage Customers

Pop-up ads are the best to engage the traffic of the audience. It helps you in engaging the audience when they are accessing the web.
Paid pop-up ads can easily target the audience and direct them to your business landing pages. Thus, potential customers will convert into leads.

SEO Backlinking

SEO is the best online technique to spread brand awareness, boost traffic, and generate leads.
Building backlinks with promotional sites and in various marketplaces can help you in generating more leads for your real estate business.

Predictive Analytics to Generate More Leads

Predictive analysis has been a part of lead-generation strategies for real estate. There are several platforms and channels that help you in finding the best lead from the local area.
Online IDX real estate auction website software solutions use artificial intelligence and machine learning to find the best possible leads.

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Rank Articles on Google

Targeting niche-specific keywords on Google helps you in ranking your website higher in the search result.
It enhances your listing using dedicated single-property websites that capture local search traffic. Thus, potential buyers can engage with your real estate business and explore your properties.

Go for Promotional Content

Sponsoring your content and advertising is a great way to grow your market. online IDX real estate auction website software solutions allow you to easily advertise to find real estate lead generation.
It delivers a great combination of both content and image and delivers a blend of authenticity, credibility, and brand exposure.

Use Automated Text Marketing

Text messages have a great response rate from the audience. It consumes less time for the customers and is better than cold calling.
Therefore, indulge in text automation to send text messages to your potential customers and establish your brand among your prime users.

Launch An Email Campaign

Email is one of the most effective marketing strategies to engage your audiences with the best offers and resources.
Designing a well-strategized email campaign can bring a higher opening rate and work as a powerful marketing tool. It has a huge potential for real estate lead generation.

PPC Advertisement

Pay-per-click (PPC) is an advertising strategy that helps you in targeting leads. It helps in targeting the audiences who are looking to buy properties and have searched for properties.
These text-only ads will show your business at the top of searches and if done correctly will produce high-quality, low-cost leads.

Read More: Trending Technologies that are Driving Innovation in Real Estate Sector

Podcast for Effective Marketing

Today, the podcast is an effective marketing tool for real estate businesses. Millions of Americans are listing to podcasts. When they listen to your brand or businesses then they are more likely to remember your brand name.
Thus, building a podcast for your business can help you in building a loyal customer base.

Affiliate Marketing

Affiliate marketing is an advertising model in which you can leverage on third-party publishers to generate traffic or leads for your real estate business.
They promote your property and website among the audience and target them to generate more revenue.

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Online Advertisement

Advertising your business and property listing among the audiences can help you in converting them into leads.
Most real estate owners and brokers use advertisement models to market their businesses. They also advertise their listed property on social media and other marketplaces.

Online Local Ads

This is a traditional advertisement technique for generating real estate leads. You can geographical advertisement to target audiences from a particular location.
Take advantage of online ads and advertise your property to target your local buyers.

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Create A Quiz and FAQs Session

Implementing some gamification strategy in your real estate site is a way to engage them for a longer time.
Quizzes will drum up potential buyers and improve credibility while FAQs sections will help customers in solving their queries before buying property.
Online IDX real estate auction website software solutions allow you to showcase your authenticity and credibility to the customers.

Submit Press Release

PR release has the potential to reach a more comprehensive set of audiences. It helps you in marketing your real estate business and builds your reputation as a brand.
This will enhance your brand recognition and jumpstart lead generation.

Scale Your Lead Generation With CRM

A CRM will help you in handling lead generation and nurture lead generation processes. Online IDX real estate auction website software solutions come with an intelligent CRM that involves AI-based intelligence, machine learning, and essential human intelligence regardless of your industry.
This will help you in targeting potential customers and analyzing potential leads.

List Your Property on Social Marketplace

Social platforms are a huge base of traffic customers. Listing your property on social sites helps you in attracting a huge base of audience from the social sites.
Online IDX real estate auction website software solutions enhance your property listing and build your market on social sites.


These are the online and offline advertising strategies that help you in focusing on your real estate lead generation.
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