All You Need to Know About Visual Positioning System

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February 27, 2023

Reading time about 5 minutes

One of the latest revolutionary updates from Google is the new Visual Positioning System (VPS), which is a new feature in the navigation world transforming the lifestyle of people across the world.
With VPS, Google Maps enable users to make use of their phone camera to spot surroundings and visually converse their direction right in front of their eyes.
The new visual system in Google Maps can use the VPS feature when GPS is not enough. In this blog, we will learn everything about VPS and how it helps to analyze surroundings to identify where exactly the users are with higher accuracy.
Check it out before you look out for Augmented Reality App Services to add using VPS.

How does VPS Work?

If you are wondering how VPS work, we are here to help you! VPS determines the device’s location using imagery instead of GPS signals.
It starts working by creating a map with a series of images that has a known location & analyzing them for key visual features like the buildings or bridges outline to make a large-scale & fast searchable index of those visual features.
VPS also uses Google’s extensive back-end data and the device’s camera to analyze surroundings leading to more accuracy in identifying where users are.

Also Read: How Much AR-VR App Development Cost | Estimating an Augmented Reality App Development Cost

Benefits VPS Offers for Businesses

With big companies like Ubiquity6, Google came up with a new Google web AR application for cloud anchors called ARCore 1.2.
This is one example where we can see a complete integration of VPS using images captured locally unlike using a centralized database.
However, this is still an ongoing mission to create VPS networks across the world and discharge complex cloud image processing activities.
Here are some of the benefits of VPS in the business sector-

  • VPS is not just easy to use but also more accurate than GPS
  • VPS helps to determine the precise location using API providing a great user experience
  • Using VPS can help businesses grab the benefits of local marketing
  • Vision engine is first used to create large-scale 3D maps for ordinary video and images. Then, smart camera devices help to query the vision engine using its visual positioning services.

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What Makes VPS Stand Out in This Technology-Driven Era?

This new visual system that is creating a buzz in the market is aimed to offer huge support in fixing navigation concerns faced while using GPS alone.
Here are some of the ways that show how VPS is better-

  • VPS helps you unlock better business insights and assist clients on foot.
  • This enables businesses to grab the advantages of local marketing.
  • VPS will be a game changer in the transportation sector if it can be made available for all transportation modes.
  • VPS can be helpful in situations or areas where GPS services are often distracted or blocked by tall buildings.
  • VPS can be used in indoor/outdoor areas and GPS-denied environments with guaranteed accuracy irrespective of the size of the area.
  • Another good thing about VPS is that it can be a great help to the visually impaired, as the close-up visual assistance will be helpful to navigate.

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VPS vs. GPS

If we compare VPS and GPS, VPS is more accurate than GPS! Additionally, VPS is more beneficial in urban areas where GPS services are often obstructed and don’t face any GPS drift problems.
The main difference between the two is that a GPS receiver is used to determine the user’s location while VPS uses multiple servers set up in a virtualized environment.
Yes! GPS is used more often for different things like finding malls, hospitals, or even tracking devices, etc. but VPS has a lot of potential to grow in the coming future.
VPS is primarily used for navigation in vehicles, needs more specific setup and is used for navigation in cities while GPS is widely available.

Examples of VPS Use Cases in Real Life

With the increasing popularity of location-based services, VPS is likely to supplement existing location data models and achieve further advances in navigation marketing.
Three major use cases include-

  • Augmented Robotics

Making use of VPS services through SDK, many things like autonomous robots, drones, dogs, and cars can tremendously improve their ability to navigate rather than using GPS alone.

  • Augmented Marketing

Many business owners across the world are already on the way to capitalize on the immersive potential of AR with the help of trusted Augmented Reality App Developers to create engaging marketing content.

  • Augmented Navigation

Another impressive demo at the Google I/O developers’ conference was an effective proof of concept where an AR mode edit to Google Maps used VPS to overlay helpful AR artifacts enabling users to navigate without consulting a map.

Also Read: Ways to Ensure That Your App Modernization Project is a Success

Final Takeaways

As technological advances evolve, people are now becoming aware of VPS rather than using GPS for more precise location-enabled services.
One challenge of using GPS is that the app doesn’t tell you where exactly you are and in which way is north of it.
VPS will solve this and more! If you are planning to implement VPS to make your services better with more precise direction and orientation, connect with the expert developers of the Top Augmented Reality App Development Company.
VPS can do wonders in helping any user find out quickly which path the smartphone camera will take as a sensor.