How Much AR-VR App Development Cost in 2020 - Clavax

How Much AR-VR App Development Cost in 2020

Augmented and virtual reality is touted as the future of the technology market. An outbreak success of Pokémon Go in 2016 has generated a lot of curiosity among consumers and brands alike. Now, marketers of different industries are investing in the technology to boost their business growth.

No doubt, 2019 has been an incredible year for augmented and virtual reality. In 2020, AR technology continues to dominate the enterprise app development landscape. No doubt, 2018 has been an incredible year for augmented and virtual reality. Moving forward to 2019, AR technology will continue to proliferate the enterprise mobile app development landscape. According to a report by Perkins Coie, most respondents expect developers to focus their efforts over the next year on creating AR applications for smartphones (82%) and on creating more collaborative and social experiences in AR/VR (81%).

Fascinating isn’t it? But you must be wondering how much does AR app cost. The cost estimation varies significantly depending on the features you choose for your app. As the demand for AR apps is growing, there are several companies offering the solutions. So, you can talk to experts to know which features are apt for your business app. 
There is no sure-shot formula for predicting how much does it cost to build an augmented reality app, merely estimates. The VR/AR development cost may vary from $10,000 to $300,000, depending on how much time is required to finish the app. 

Determining how much VR/AR AR mobile App Development Cost

When calculating AR/VR development costs, consider these three components: Scope of Work, Timeline, and Development Team 

Scope of Work includes features, the complexity of the app, QA activities, project management, launching the app in dedicated app stores, and post-launch maintenance of the app. 

Tighter deadlines equal higher costs. However, you can ask for MVP and prototypes to ensure the development goes in the right direction even after the rush of deadlines. 

The total virtual/ augmented reality app development cost includes timelines multiplied by hourly rates of app developers.

The hourly rate is dependent on the team’s experience and geo-location. 

Breakdown of Development Cost Basis on Augmented Reality App Features

Development Cost of Augmented Reality App Features

1. Marker-Based AR

It is also called image recognition-based AR that anchors the digital image to the real world. By scanning QR codes, icons, or various cards through a smartphone’s camera, you can place a distinctive picture or shape on to the surface.

  • Time estimation: 80–200 hours
  • Price: $2000-$3000

2. Marker-Based AR with Animation

Like a marker-based AR app, it helps to augment the virtual object onto the physical world by using the camera and decoded marker ID. Also, leveraging the potential of the feature, the app developers can add intuitive audio with an image.

  • Time estimation: 110–250 hours
  • Price: $2600-$3500

3. Marker-less AR

Use inbuilt sensors like the accelerometer to try different combinations of objects, styles, and locations. For instance, you can place a cartoon character or furniture right in the living room. IKEA is one of the live examples that use marker-less AR technology in their app.

  • Time estimation: 400–510 hours
  • Price: $10,000-$11,500

4. Projection-Based AR

Projection-based AR is a leading choice in the manufacturing sector as it delivers valuable results as compared to any other form of AR. It uses advanced projection technology to simplify complex manual tasks that are part of the company’s manufacturing operations.

  • Time estimation: 240–360 hours
  • Price: $6000-$8000

5. Superimposition-Based AR

If you want to replace the entire object or a part of it with an augmented view, then this feature is most commonly used. In Healthcare apps, the developers can use the technology to superimpose an X-ray view of a broken bone on a real image to get a clear understanding of the damage.

  • Time estimation: 280–400 hours
  • Price: $7000-$8500

6. Outlining-Based AR

Object recognition works behind outlining AR. It recognizes the boundaries of the road and makes outlines for easy understanding. The outlining-based AR is commonly used in architecture and engineering to showcase buildings or supporting pillars through AR.

  • Time estimation: 168–250 hours
  • Price: $4200-$5000

7. Recognition-Based AR

It is one of the widely used AR that focuses on recognition and provides detailed information about objects. Whenever you scan an image or QR code with recognition-based AR, it comes to life and delivers an incredible user experience.

  • Time estimation: 104–150 hours
  • Price: $2600-$3500


SLAM is a simultaneous localization and mapping technology that describes the physical world through feature points. It makes it possible to recognize 3D objects, instant tracking, scene recognition, and overlay digital interactive augmentations.

  • Time estimation: 400–450 hours
  • Price: $10000-$12000

Breakdown of Development Cost Basis on Virtual Reality App Features

1. Window on World VR

Generally, healthcare apps use the feature to visualize complex medical procedures such as surgeries or colonoscopies. Nowadays, the VR feature is also used for the simulation of training scenarios.

  • Time estimation: 104–150 hours
  • Price: $2600-$3000

2. Fully Immersive VR

It takes you from the physical world and place into a virtual world where sharp visuals and crisp audio is delivered via HMD.

  • Time estimation: 280–340 hours
  • Price: $7000-$7500

3. Telepresence VR

You can remotely control the sensors from a distance via Telepresence VR. It is mostly used in bomb disposal robots, drones, and undersea exploration.

  • Time estimation: 240–300 hours
  • Price: $6000-$6400

4. Web-Based Virtual Reality

To experience WebVR, you need a compatible browser and a headset. With this, you can experience virtual reality in your browser that makes it easier to get into VR experiences.

  • Time estimation: 280–350 hours
  • Price: $7000-$6900

AR Development Cost based on Project Type

Let’s consider three use cases. 

Simple demo/ MVP App –

These apps help you present your idea to a target audience in an engaging manner. These are generally small in size, intuitive, and user-friendly apps that let users visualize the vision like never before. Such AR apps have around 1 to 5 AR models onboard with basic moves like rotate, pile 3D models, take a snapshot, etc. 

  • Designing 16+ hours

  • Programming 40+ hours 

  • Integration 3D models – 1 hr 

  • Publishing in stores Android 4 hrs/ iOS 8 hours

Simple App with Customized Features –

These apps have a higher number of features than MVP. It is used as a catalog or configurator with diverse features like, choose an item, visualize items, take a photo, and more. Adding more features can affect the augmented reality app cost. Development time is distributed in the following way, 

  • Sign in – 12 hours

  • Catalog with menu grid items – 24 hours 

  • Analytics system – 24+ hours

  • Cart – 8 hours

  • API integration, if any 16+ hours

An Enterprise-Level AR

App is used for staff training, quick referencing, and cooperative work. With these apps, you can seamlessly track inventory and offer maximum support in business workflows. Below are the estimates for custom AR mobile app development cost –

  • Sign In – 8 Hours

  • AI-Based Recommendations 100+ Hours

  • Recognition System – 60+ Hours

  • Content Management System 80+ Hours

  • Social Sharing 8 Hours

  • Cart 8 Hours

  • Integration of 3D models 4 hours per model

VR Development Cost based on Project Type

AR/VR is the fastest-growing domain of the tech industry. All significant organizations like agriculture, gaming, and learning are looking forward to integrating AR/VR in their apps. Being an on-demand technology requirement, we hire app developers who are experts at augmented/ virtual reality development and can simplify day-to-day tasks. 

While calculating the virtual reality app cost, you must consider the number of VR professionals as it may cost more but can accelerate time-to-market. 

  • Simple VR app (Android/ iOS) takes up to 1 month 

  • Online VR shops for retail (Android/ iOS) takes up to 3 months

  • 3D MAX modeling takes longer and goes up to 6 months 

  • Complex MMORPG can take up to 1 year and more 

The first three options require 2 to 5 VR professionals to complete the task in the dedicated deadlines. However, the last option can take at least 10 VR specialists.  

Other Factors that impact the cost of the AR/VR App Development

After discussing the development cost of the Augmented Reality App based on different features, we will learn all the factors that help in determining the investment. We know that AR technology is growing enormously and transforming the way startups & large enterprises execute tasks faster by minimizing errors and increasing accountability. Research says the AR market is expected to increase by $90 billion by 2020. One of the most successful examples of the AR app is Pokemon Go that became popular within months of its launch. Gone are the days when Augmented Reality was limited to the gaming sector, now it is gaining its importance in almost every industry to streamline efficiency.
Let’s take a glimpse of all the factors that determine the answer to the question, how much does AR App development cost?

1. Business Analysis

The first stage of the AR app development is where analysts find out the business requirements to get a suitable solution. By analyzing data from multiple resources, the business team will finalize the required functionalities for developing the AR apps that are competitive. In the discovery phase, analysts usually spend around 60-80 hours.

2. AR Application Design

After performing the business analysis, the designers will start working on the creation of UX and UI based on the requirements of end-users. To make the interface of the AR app easy and user-friendly, designers need to create animated images / 3D graphic models. The design phase is becoming one of the most time-consuming times of the development process and may take around 1/4th of the total time.

3. Architecture Planning

The cost of software architecture planning may differ as per the type of app and the features required. Considered as an integral part of development that impacts the AR App Development Cost Estimate, the average time to build architecture for an AR app can take around 25-40 hours. As the app complexity increase, the time to develop the architecture will also increase.

4. Project Management

It is important to ensure that the project manager can correlate the efforts of all the members of the development team. In this phase, priorities are set, and tasks are assigned as per the timeline. Additionally, the team reviews the progress of the development to figure out the area that needs to be improved.

5. Platform & Complexity

One factor that impacts the augmented reality app cost is the complexity of its interface, as these apps have a different interface, unlike others. Apart from that, the development of AR apps can be a difficult task as it involves challenging factors. While taking care of the user interface of the app, it is crucial to test the app concerning various screen sizes and its resolutions for better customer experience.

6. App Features

The integration of app features influences the augmented reality development cost. Development of AR kit with basic features along with objects manipulation (scale, move & rotate) takes around 150-170 hours to implement. The addition of a primary admin panel feature takes 20-30 hours, while the development of the backend takes 40-60 hours. Additional features will increase the AR app development cost, depending on the time required to implement functionalities.
Though determining the exact AR app cost is not possible, make sure that you go through these factors that influence the app cost of the AR project. The AR app development prices may vary depending on the features you need, the platform you choose, or the development team you hire. Make a smart choice for your next AR project and go for the mobile app development company that helps you reach your business goals faster.

Besides the factors mentioned above, virtual or augmented reality app development costs are also affected by the location of the outsourcing mobile app development company. Just a glance,

  1. India: from $30/hour

  2. Australia: from $110/hour

  3. South America: from $43/hour

  4. Eastern Europe: from $35/hour

  5. North America: from $150/hour

  6. United Kingdom: from $70/hour

  7. Ukraine: from $25/ hour

Let’s take a tour to know how you can access our AR/VR app cost estimation tool.

Step 1: Get Started Click on ‘Get an Estimate’ button placed on the top-left side of the website


Step 2: Click on ‘How Much to Make an App’ and get started with our proprietary estimation tool to know the cost of your app idea

Step 3: Select the App Type

You can choose whether you want to develop a basic app or AR-VR App. On choosing AR-VR app option you can get access to customized augmented and virtual reality solutions for your business.

Step 4: Select the Features


After clicking on AR-VR app option, you will proceed to next screen where you can select the desired features and click on ‘Continue’ button to get an estimated cost of your app.

Step 5: Get the Estimated Value

Based on your features selected, you can see the approximate cost of your app. For more details, you can also fill the form and get started with your app idea in no time.

Knowing its advantages, several business domains are currently using the technologies to boost their business at scale. A few industries are:

  1. Healthcare

Augmented reality app development has transformed the healthcare industry by improving the quality of treatment a patient receives. Right from performing complex surgeries to operating MRI equipment, AR has the potential to improve the efficiency of medical training, flawlessly.

  1. Retail

Incorporating AR into your retail strategy is a smart way to enrich the relationship between consumers and the brand. Irrespective of the device, personal computer, mobile devices, or kiosks in stores, retailers can integrate augmented reality in marketing efforts aiming to boost sales and add value to the shopper experience. By taking the out-of-the-box approach to AR, retailers are standing out and building brand awareness efficiently.

  1. Real Estate

The notable benefit of augmented reality in real estate is to visualize urban planning, architecture, drawings, or renderings in 2D or 3D format instead of presenting it flat. Visualization is the key in real estate that has the power to break or make the lead into a prospect. Users can use an AR app to scan commercial properties and access information like neighborhood and amenities while sitting at their homes. VR/ AR developers take mobile app development to a new level by bringing flat models and interiors into bright three-dimensional life.

  1. Education

AR/ VR motivates and encourages students to make the learning process faster, better, and fun. Utilizing the AR capabilities, educational institutions can transform classroom experience by adding sound, video, and graphics to the digital information. Interactive lessons offer vast opportunities to shake up boring classes and help in improving teamwork skills.

Closing Statement

Whether you want AR-VR technology solutions for iOS or Android, a certified team of AR app developers can transform your business idea and deliver outstanding business outcomes. All you need to hire the right app development company and get results in a short period.

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