Top 5 Challenges and Market Opportunities for The Retail Industry
The disruption faced by customers during the COVID-19 pandemic has led to huge loss of the marketers, retailers are starting to build back buyer confidence to regain their sales.
However, the retail industry is evolving with exponential increases in eCommerce and trending toward “omnichannel” shopping experiences and the industry is capitalizing on direct-to-consumer strategies.
There are always new challenges in the retail industry as technology is continuously evolving and success was never born out of shying away from the challenges.
Here, we will discuss the challenges and marketing opportunities for the retail industry to build brand loyalty among its customers.
Some Facts and Figures of The Retail Industry
According to Statista,
- It is estimated that global retail sale in 2020 was 23.74 trillion U.S. dollars and is expected to reach around 31.7 trillion U.S. dollars by 2025.
- Total retail sales in the United States are projected to amount to 7.9 trillion U.S. dollars by 2026 including eCommerce and retail sales.
- In 2021, China’s retail market estimated an annual sale of over 44 trillion yuan (approximately 6.5 trillion U.S. dollars).
These stats show that the retail sector is the backbone of the marketing and manufacturing industries. The number of retailers and eCommerce merchants has expanded exponentially in recent years.
This means shoppers tend to spend a lot of time researching their purchases and considering their entire shopping experience.
The fusion of digital technology in the retail sector has led to the evolution of eCommerce. Retailers should make significant investments that not only meet the eCommerce needs of the present but should also reset their level with the latest technology and digital platforms.
The solution here is to focus on delivering end-to-end customer experience across all channels through mobile apps and custom websites, and in-store shopping. This will help them to trust you for delivering exceptional service and shopping experience.
Over the next five years, we are expecting customers to make purchases in the prospects of digitization of the physical world such as voice commerce, staff-free cashier-less stores, and the selling of digital goods.
Maintaining Internal Communication
Maintaining internal communication in the retail sector is very challenging. It involves many complex operations, and peer-to-peer employee communication across the team is not easy.
Large-scale retail companies mainly face this challenge with multiple divisions which can disrupt the business processes. Retail sector companies should opt for a cloud-based ERP system that can streamline their internal communication.
It is the perfect solution for managing all internal communication like- real-time reports, automating task distribution across divisions, and ensuring the entire process runs correctly within the retail company.
Delivering A Seamless Omnichannel Shopping Experience
With the rapid growth in eCommerce, customers are shopping online and offline both. When transitioning between online and in-store experiences, customers not only want the same products but also want their experience to be seamless either offline or online.
If retailers can create this type of online-offline experience for their customers, then mobile app development company can build a seamless shopping experience for their customers.
Retail sector shops and multi-channel outlets can collect relevant information about their customers and put it to use through loyalty rewards programs software in retail firms.
A retailer can use a loyalty program to reward their customers by integrating data from online and in-store sales. This can bring a maximum return to your business.
Maintaining Customer Loyalty
Maintaining customer loyalty is the main concern these days among the businesses of the retail industry.
I think customer shopping experience with the brands plays an important role in their brand loyalty because a negative shopping experience can affect a customer’s likelihood to make a repeat visit to their store.
Delivering a good shopping experience to your customers and offering personalized offers and promotions can certainly contribute towards helping customers feel like they are special to you.
Personalized content and offers can be delivered via email anticipating their wants and needs and guiding them down the sales funnel can help you in maintaining your customer loyalty.
Today’s modern customers are available across every platform or channel, and this has made it possible for the retail sectors to have a multi-channel communication platform for their customers.
Modern marketing teams engage their customers across many different channels like- custom websites, social media, Email, etc. to engage their customers.
The right technology and communication can ensure all arms of a marketing team and can easily drive customer engagement with a clear and more concise message.
An all-in-one communication channel can save time and money as well. Sometimes overloading of marketing messages can have a negative effect on the customers’ intention of maintaining loyalty toward your business.
There are many challenges that every business in the retail industry comes across. However, retail sector businesses are adapting to new technologies to meet customer demand and are enhancing their customer experience to boost their sales.
The retail sector can adopt loyalty programs, build their eCommerce platform, custom websites, etc. to meet the challenges and take advantage of current market opportunities.