One of the most important factors that could hamper the success of your website is using an outdated and difficult to use Content Management System (CMS). Just like the software on your PC needs an update, your CMS also needs to be kept up to date. Every CMS needs to be updated to protect them from any unwanted security exploits. Using an obsolete CMS means that your website has the high potential to be exploited. This means your data (or customer’s information) can be stolen or misused and your website could even be used for malicious activities.
Undoubtedly, content is king, and many organizations are still looking for the best way to manage and optimize it. As a backbone of the digital experience delivery system, CMS can be make-or-break for an organization’s website. Let’s figure out the top signs to tell if you are using an outdated CMS and what can be done to prepare your organization for the rapidly evolving future.
Does Your CMS Fulfill Marketing Goals?
CMS platforms are purpose-built, just like any software and they can become troublesome over time even after your multiple efforts to keep up with the changes. As your marketing goals and campaigns change with time, your CMS needs to have capabilities that can truly facilitate everything you need. If your CMS cannot handle your plans, maybe it’s time to move on.
Does Your CMS Need Help From IT?
The latest CMS platforms are developed with such a robust functionality that enables marketers and content writers to make any update or change in the content without technical intervention. Constantly asking for help to use your own tools not only hamper productivity but also results in costly downtime. If your CMS makes you dependent on another department or person to do your job, its time to upgrade to a system that removes the dependency completely.
Underperformance Leads to Dissatisfied CMS Admins
To help in determining if your CMS is fit for the future, you can ask some questions to marketers, editors and other CMS admins like
-What are the main tasks you perform in CMS on a regular basis and how do you perform?
-Do the changes in business requirements alter the tasks that need to be done in the CMS?
-Does your CMS hinder or facilitate your ideal workflow?
-Is your CMS able to meet ongoing tech advancements?
Does your CMS vendor make frequent updates?
If the vendor is no longer supporting your CMS, an upgrade is a wise choice. Not getting regular security updates and releases can make your CMS vulnerable to an attack. Go for an update if you happen to receive an end-of-life notice for your CMS.
Does your CMS support multi-channel marketing?
Most of the CMS platforms used by organizations today were built earlier and supported only a single channel i.e. web. With the rapid growth of distribution channels, content is being distributed beyond the web on watches, mobile apps, virtual assistants, connected devices, etc. One solution is headless CMS that will create & distribute content on the several devices that make up the omnichannel environment.
Is Headless CMS the Future of Content Marketing?
Talking about traditional CMS like WordPress or Drupal, we need to create and edit content using editor and the content are saved in a built-in database & displayed using the in-built front-end delivery system (i.e. head). While headless CMS comes without a front-end system, which is why the front-end developer will instead choose the right interface for the task and use an API to call up the content.
No Dependency on Developers
Using Headless CMS, you can easily update & optimize content for any display channel you plan to push one after another without the help of developers. A single campaign for a smartwatch can be created today and quickly display it on mobile app tomorrow, as marketers create content in independent modules.
Headless CMS Flexibility
Apart from that, the flexibility of headless CMS enables tech teams to integrate any front-end components that are the best fit for the situation.
Even if your CMS supports multiple channels, it is worthless if it cannot be organized into a single source. Headless CMS helps you build seamless and personalized experiences irrespective of how the user is interacting whether it is a desktop PC, smartphone, offline, online store, etc.
If you are looking for an upgrade, talk with our certified Kentico CMS developers & give your business an opportunity to repurpose content across several channels.
If the symptoms listed above sound familiar to your CMS, it’s time to think for an upgrade as your CMS is no longer ready for the future and your organization will not grow if you keep on using the same one. Go for Headless CMS and stop relying on IT to make simple content updates. Don’t risk security breaches or shy away from multichannel optimization. The future of enterprise content lies in Open Source CMS Development solutions that are readily available for anyone online to use, modify and distribute content. It’s time to say goodbye to traditional CMS and use the most recent version to keep up with the latest bug fixes and security updates.