As said by Matt Haig Author of Mobile Marketing, “Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.”
And it’s no surprise.
It is estimated that mobile advertising is expected to represent 72% of global digital ad spending by 2019. (Source: MarketingLand)
Before you go to an App Development Company to make your app idea a real success, you must have a ballpark that how much will app development cost. With this breakdown, you can find the right technology partner who can deliver you successful apps at competitive prices.
However, many considerations go into how much to make an app that aids you in realizing the true potential of your app.
Key Factors That Play a Significant Role in App Development Cost
1. Business-Revenue Model
The quest to build an app begins with a reliable development plan. You need to check out on various things like:
- Who will be the target audience?
- How will you monetize your app?
- Will you offer a free download or sell it for a fixed price?
You can also earn from in-app purchases or by advertising 3rd party ads on your platform. However, if an app is built on fixed payment module will cost comparatively low than with in-app purchases as it takes a longer time to implement. And if you are thinking to develop full e-commerce suite, you can expect to pay even more.
2. Core Functionalities in the App
Features are one of the crucial factors on which the app development cost depends. It varies from app to app requirements. For instance, if you want to develop an e-store, you need features like push notifications, payment gateways, eye-popping themes, wishlist button, quick checkout and more whereas in a real estate app you need GPS tracking, listing options, saving to favorites, quick management of leads, etc. A skilled product strategist can guide you about the right features that deliver the best user experience.
3. Choosing the Platform Wisely
Selecting between Android or iOS, the answer lies within the scope of the business model and what an enterprise wants to achieve while developing the app. Ideally developing an app on both platforms is a smart choice as it engages more users. Following the approach may not be possible with every business due to limitations in budget or time so they can start with one platform and gradually develop an app for another platform. You can choose Android on the first hand as it is a budget-friendly model that increases your consumer base and then build in iOS to maximize your revenue.
Breakdown of Design Cost in App Development Process
“Design is not just what it looks like and feels like. The design is how it works.” Steve Jobs
To sell your app in the market at a rapid-fire speed, your design should be as important as your selection of technology. As it is the prime factor that encourages users to download and use the app over a long term.
Some aspects of app design that you must take into consideration are –
(i) Visual Design – It improves the aesthetic quality of the product which increases the usefulness of the end products.
(ii) UI/UX Design – It helps in understanding user behavior that delivers impressive results and improves engagement to make the product successful in the market.
How Long Does It Take to Build an App?
You must realize here the future of app does not depend on how much you spend on app development but on how great you are going to build. Usually, using agile process and a good app development team you can roll out your product in the 13-week estimate.
So, understanding every single step of app development right from the beginning is important if you want to be next Facebook or Uber.