Key Factors to Keep in Mind While Building a Mobile Website

With the increasing number of mobile phone users across the world, it was found that more than 90% of internet users rely on a mobile device to browse the web. Optimizing your business websites for mobile is essential as more and more users show a preference for using mobile devices for finding information, shopping, and browsing.
Before building a website by the experts of the leading Mobile Website Development Company Sydney, you must know some of the best tricks to help you in building a trusted mobile website, which will help customers to stay engaged with your website and make them less frustrated.
Apart from the user-friendly and appealing web interface, providing easy navigation on mobile devices is necessary to avoid users moving on from your website to competitors.
Here are some of the important factors that businesses should remember when developing a website for mobile devices-

1. Follow Mobile-First Strategy

Ensure that your organization follows a “mobile-first” strategy from the project conceptualization stage to final delivery. Irrespective of the industry type, your mobile website should focus on a mobile-first strategy.
For instance, developing real estate mobile websites for real estate agents will enable the buyer/seller to assess website easily and use mobile-specific features through their smartphones.
Every phase of your software development life cycle is driven by a mobile-first approach such as business requirements, user experience design, application development tools, front-end frameworks, style sheets, verification strategy, etc.

2. Seamless Experience with Device-Switching

Another factor that is often ignored and creates frustration for the end-user is the seamless continuity of experience between platforms. For users who are already inundated with a variety of GUI interfaces, it is important to keep the focus on smooth switching between devices during a transaction.
Ensure that your website is designed in such a way that it prevents reentry or rework of data on the part of your end-user while they complete payment.

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3. Mobile-Specific Functionalities

Apart from a responsive user interface that helps in building a connection between accessing websites on a laptop or a mobile phone, optimization of a website is a must for mobile users.
Developing a mobile website doesn’t mean resizing a website for the mobile form! There are several mobile-specific functionalities like “location” that must be considered along with dynamic bandwidth and optimization.

4. Carefully Researched User Personas

You are building your website for your users, which is why thorough research on your user personas is needed before you create an experience for them.
Don’t test the user’s patience at the cost of Omni-channel experience and take time to identify use cases for each form factor.
To help streamline and enhance process SLAs, you can make use of the mobile app to provide insights & extract notification-driven actions from users.

5. Support Multiple Mobile Devices

Another aspect that is often ignored is a seamless experience on every mobile device. Your end users may not have a single device or the setup that is used by your development team members.
This means the latest software build that works perfectly on your device may not work for others. Keep the focus on device fragmentation and special settings to offer a smooth experience for users on different mobile devices.

6. Mobile-Optimized Page Structures

Several differences must be kept in mind when we compare desktop and mobile interactions, for instance, mouse clicks on a website are replaced with finger taps on mobile websites and trackpad scrolls are replaced by swiping.
Build your mobile website page in such a way that it reflects those changes. Some ways are using small buttons that are not big enough for a thumb to click, and reducing animations, font sizes, and images as per the smaller screen of mobile devices.

7. Menu for Easy Navigation

Customers today have no time for bad experiences which is why it is a must to position the menu for easy navigation. Many companies fail to impress users by making use of microscopic navigation bars inside menus where lines are too small, making it frustrating for users to tap into.
Tiny buttons can annoy first-time visitors to your website and can make you lose them permanently to your competitors.

8. Simpler Web Design

The next thing to focus on is simplicity in web design, which can be done by analyzing what is relevant to the mobile experience and simplifying that further to progress easily in the customer journey.
It is possible only after keeping track of customers’ preferences and learning from the way they engage on their mobile phones. To deliver the best mobile experiences relevant to mobile’s unique UI, keep experimenting.

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9. Cross-Platform Experience

You must focus on not just building a normal website that works for both mobile and desktop but enables you to radically simplify UX to ensure a seamless experience across platforms without time-taking efforts and tweaking.
You can also consider white labeling a third-party app to help you get the advantages of offering an app experience without the time & money needed to build one from the beginning.

10. Faster Loading Speed

Compared to desktop users, smartphone users are the ones who don’t have time to wait for a slow website to load, which is why faster loading speed is very essential for building a mobile website.
If your website is taking too much time to load, users may get frustrated and leave instantly without coming back again to your site.

Final Thoughts

We are now aware of the growing importance of having a mobile-optimized website for every business, irrespective of the industry they belong to. Even if you have an existing website, it’s time to question whether it is mobile-friendly or not.
Customers today are so fond of using mobile websites on small mobile screens with quick load times that they are more likely to leave a site if it doesn’t work on mobile.
Ensure that you check out the tips stated above for developing a mobile website for your business. Still have queries, connect with the expert developers of Clavax and bring your business to new heights of success with websites and apps aligned with the best features that are perfect for all customers.
Known as the top mobile app development company, our team is always there to help you grow your business with premium development services at an affordable cost.