Real Estate Strategies to Expand Your Business in 2021

October 23, 2020

Reading time about 6 minutes

It would be true to say that the real estate industry has grown tremendously over the years with digitization & technological advances. To meet the evolving demands of customers, your business needs to have an online presence and let customers have access to your services anytime from anywhere. Though there are many advanced tech trends like Big Data, Artificial Intelligence, Blockchain, and many more to help real estate organizations advance towards the path of perfection, the competition is very high. Your business needs to provide unique offerings that are different from competitors and can help in gaining a competitive advantage. Let’s find out the top strategies for your Real Estate Software Development services that can help you expand your business in 2021.

Here are some of the top Real Estate strategies to help you boost your business growth in 2021

  • Build a Website with Social Media Integration

Customers today prefer online services more than ever! No matter what type of market your business is dealing with, you must build a strong digital presence through a website that is integrated with social media sites like Facebook, Twitter, Instagram, etc. They are not costly and have great potential for huge customer outreach.

  • Have a Mobile App Presence

As there is an increasing demand for smartphones and custom mobile apps,customers wish to get a personalized view of the property at any time and from any device. Many Mobile App Development Companies in California are building mobile apps for real estate business to help customers get instant search results and drive them towards information-driven purchase decisions. If you are planning to boost your real estate business without resulting in the loss of potential opportunities, build a mobile app and attract customers with lucrative deals directly through push notifications & bring a positive impact on your ROI.

mobile app development cost

  • Analyze the Market

One of the most important aspects that are required to make your real estate business success is to identify the target market.This will enable real estate brokers and businesses to focus on a niche market and gives them an idea about what factors are driving the target market currently, what risks are involved, and most importantly the future scope of the market. Analyzing the market and target audience is essential as your business may face high risks without proper analysis and will eventually add to extra costs.

  • Plan Budget

Another important thing that will enable your business to expand is to create a budget and stick to it. Apart from development expenses, your business needs to plan a marketing budget like real estate websites, email marketing, social media marketing, and many more. Make sure that you plan your marketing spend as per the target audience and their location. If you are planning to engage customers in developed countries like the US, you need to rely on internet-based marketing. However, if you are trying to engage customers in rural areas, you would have to change this strategy and you may opt for SMS communications or a verbal approach.

  • Go for Referrals & Word-of-Mouth

If you are thinking to generate more deals for your Real Estate business, referrals from previous customers are the best way and many successful real estate agents rely on this technique. As home purchase has to deal with lots of money, people tend to rely on services they can trust, which is why referrals work the best and are most valued by a new home buyer or seller. One way to boost this technique is to provide referral bonuses to the existing customers bringing new ones. The new customers are more comfortable choosing real estate services referred by colleagues, friends, or families.

  • Faster Response to Customer Queries

No customers have time to wait for their queries to get resolved and they want instant solutions, which is why your business must move at a much faster pace and respond to queries as early as possible before your business risk to lose customers. For this, you can have access to customer support email through a smartphone at all times as this will ensure you answer queries as soon as possible. If your customer support team acts super-fast in handling queries, this will add trust, credibility as well as reputation. Don’t make your customers wait for the next day to resolve simple issues.

Also Read: How Real Estate Digitalization Becoming the New Normal

  • Stage the Property to Impress Buyers

It would be true to say that the first impression is the last! For many customers, it can be an emotional experience to view the property online. That is why marketing an empty house can make it hard to sell. Consider the concept where you bring in furniture to ensure that the potential buyers have an idea of how the house will look like and what their life might look like if they live there.Research by ASP (Accredited Staging Professional) states the homes that are staged sell within 33 days as compared to an average of 196 days for homes that are not staged.

  • Generate Leads via Mailers

One of the oldest techniques that still work like magic if you target the right audience is mailers and it can return the same ROI as marketing for social media. Talking about the response rate, direct mail can outperform all digital channels as stated by the research of the Direct Marketing Association in 2017. However, there is a weak point of using a mailer that makes it difficult to keep track of where leads are coming from. If you want to track direct mail, it comes with slightly higher expenses.

  • Regular Real Estate Newsletters

Another effective strategy to boost your real estate business growth is to use a weekly or monthly newsletter with regular updates on the latest mortgage rates, changes in real estate laws, benefits of homeownership, current market scenario, etc. Not only will your customers appreciate the information or insights from the newsletter but it signifies your commitment towards your business success.

Wrapping Up

Whether you are a startup or an esteemed organization in the Real Estate sector, it is important to follow the right strategies and understand the market demands to move your business forward. If you are a real estate agent or developer, you need a proper business plan where you have to thoroughly plan expenses, risks, contingency plans, etc. to make your business a success. Ensure that you keep these tips in mind while building a web or mobile app for your real estate business to bring positive changes for both buyers and sellers. Stay connected to your digital customers with the finest real estate solutions built by the expert developers and takes your business to the next level.